POA Star Search nears climax, participants under intense training and education in various aspects.
Written by Derrick Asaba on July 8, 2021
The prestigious Pearl of Africa (POA) Star Search continues to reveal more light that lives in most of the Ugandan talents.
This campaign was designed to basically promote Uganda’s musical talent whereby the overall winner stands an opportunity to walk away with UGX 60M.
This includes a cash prize, recording contract, music video production, professional talent management, collaborations with famous artists, destination trips, marketing among others.
The top twelve contestants are now in a boot camp where they are acquiring knowledge in song writing, production, public relations, music publishing and promotion, dance and choreography, publishing and promotion, branding, management, stage performance, mental health, and behavioural change.
The official POA Star Search show host, Brian Sabiiti alias McKenzie told Record FM that the boot camp is convened at different places in Kabale, Naguru, Jinja, among other areas.
“We are currently in a boot camp that is projected to go for 30 days (the whole of this month). It is happening in different places and contestants are checked for COVID-19 twice every week,” McKenzie revealed.
McKenzie further noted that the camp will take this long because contestants have to be given the laxity in time to conceptualise the information given.
There will also be two elimination shows during this time to sieve out the best contestants before the final stage is arrived at.
The search started with submission of a 1-minute video singing a song of one’s choice along with the official application form on April 10 and closed on May 9, 2021.
These submissions were received from the four regions of Uganda all in anticipation of becoming Uganda’s next ultimate music star and tourism ambassador.
After a teamed scrutiny and analysis by the judges, of thrilling, gimmicky, remarkable and worth videos submitted, the top 50 contestants were unveiled.
Following the unveiling, the 50 contestants were able to physically audition before a panel of judges that is, Joanita Kawalya, Navio, Cindy Sanyu and Bismark Amumpeire.
Out of these, 20 contestants representing top five from the four regions of East, West, North and Central were sieved out and progressed to a regional competition.
In this face off, a regional song was made by each group while on respective regional tours guided by artistry figures from their regions, individual presentations made, responded to a set of questions in regard to knowledge had of the tourism sector in their regions, there by leading to a conclusion of three top participants from each region.