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Innovate Lest You Die. – African Entrepreneurs Warned.

Written by on March 24, 2021

Startups in Africa confront the pandemic
As COVID hits Africa’s economy hard, young entrepreneurs have declared war on the disease. Many startups have found creative ways to resolve added challenges caused by the pandemic.

A Nigerian entrepreneur Luther Lawoyin’s fourth startup is a food cooperative platform, PricePally, through which several households can place a joint order of groceries, and benefit from lower prices.

In 2019, just before the start of the coronavirus pandemic, Lawoyin’s wife suggested that an e-commerce platform would enable bulk food deliveries in the Nigerian city of Lagos.
“My wife writes down everything we spend. I looked at the data and was surprised by how much we pay for food,” the young entrepreneur said.

“We came up with the idea of buying in bulk for us and thought it could be a solution for a lot of people,” Lawoyin said.

Lawoyin’s is one of many African startups that have thrived throughout the pandemic. Africa has suffered disproportionately from the global economic depression caused by the disruption. Despite the pandemic, many African startups are thriving.

International investors have noticed the total venture capital for African startups grew to $1.31 billion (€1.08 billion) in 2020, up from $1.27 billion in 2019, according to the think tank Briter Bridges.

“2020 took everybody by surprise,” Nicholas Kendall of GreenTec Capital Partners, an investor that specializes in African startups said. “It was a slow year, and the winners were determined by who was able to adapt, despite what is happening, the number of deals in Africa has continued to grow. African startups continue to be very attractive to international venture capital, and Africa is always growing … Fintech is still king in Africa,” Kendall said.

“But all the sectors that have managed to go digital have been successful. It’s all about adaptability.”

Two out of three African adults don’t have bank accounts, creating a huge market for digital financial services.
COVID drives innovation; clean energy has the second biggest share of investments. Governments and private investors in East and West Africa are focusing on solar startups to bring electricity to remote locations. Because of the pandemic, interest in the health sector is also growing. The World Health Organization (WHO) found that the COVID pandemic in Africa had spurred the development of more than 120 innovations in health technology. They represent one-eighth of the roughly 1,000 anti-pandemic technologies worldwide analyzed by the WHO.

Africa’s ‘big four’; Kenya, Nigeria, South Africa and Egypt are Africa’s “big four” from a funding perspective. Together they account for 77% of companies started with borrowed capital and 89.2% of startups totally funded by venture capital, according to the African Tech Startups Funding Report 2020. The year saw $190 million in investments flow into Kenya, which remains at the top of Africa’s list of recipients. But there were also losers owing to the corona virus. “Of course, many startups were hurt in their operations,” said Kendall. “And I’m sure plenty of people did not launch their startups or launches were delayed.”

‘Innovate or die’
“It was particularly bad for startups that were directly affected by COVID-19, like tourism,” Lawoyin said. Some of them didn’t survive, he added. For his own startup, 2020 was challenging, “but it also helped the business grow and take shape.” Lawoyin knows a thing or two about failed startups: he’s already had to abandon two of his own.

“We have basic problems to solve like energy, housing, food,” Lawoyin added. “They force us to innovate. We must find solutions no matter how risky it is. You either innovate or die.”
What it really comes down to, Lawoyin said, is collaboration. “You cannot get this done on your own. Collaborate in going digital and looking for ways to overcome hurdles.”


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